Marketing for Nonprofits
It's tough to run a nonprofit. You're focused on a mission, trying to raise funds, possibly juggling an army of volunteers, and answering to a board. Do you have a well-defined communication strategy to reach your constituents, your donors, your volunteers, and your board? Do you have someone on staff with the vision, writing and technical skills to implement your strategy? If not, let's talk! Marketing should be your hub. It can even be your best friend.
In addition to helping you build a strategic plan to define the best communication approach, I can guide you on:
- branding your organization to clearly communicate your mission as a 501 (c)(3) and attract donor funding;
- website and social media content to serve as a beacon to your constituents and an easy-to-navigate point of interaction;
- grant seeking and grant writing;
- fundraising collateral including underwriter appeals, auction programs, and invitations;
- volunteer training and team building;
- email newsletter appeals and updates to your board, members and donors.
I consider motivating enthusiastic volunteer teams as a specialty, having led hundreds of volunteers. And fundraising? Totally my thing. I've led initiatives to support symphonies, build playgrounds, fund college endowments, and fight cancer. In fact, I've netted more than $1.2 million for the American Cancer Society as chair of their black tie fundraiser.
"It was incredible how in-tune Lucy Davis is to our unique business. From our very first meeting, she understood our marketing needs. She designed and implemented our marketing strategies so that we could focus on our mission and reach our goals. I can't imagine our business without her. We feel like we're on a winning team."
— JENNIFER ECKERT, FOUNDER, BOSTON POST ADOPTION RESOURCES
"My team and I worked with Lucy in February/March of 2019. She came recommended to us by one of Boston's foremost venture capitalists (and one of our major donors). We engaged her services to help us refine our messaging and get more clarity on our obstacles to recruiting donors and board members. Lucy's wisdom and experience, honed with a marketing mindset and deep knowledge of the not-for-profit world, was invaluable to our efforts. Lucy interviewed several stakeholders, including team, Board/Founder, and beneficiaries of our efforts to develop a comprehensive view of our key assets and our key liabilities. Her recommendations have helped us develop our go-forward action plan and have been instrumental in several decisions we are now in the process of making. Thank you for the great work! (And yes, we are all looking forward to working together in the future.)"
— MARTIN SINOZICH, EXECUTIVE DIRECTOR, STARTUP SECRETS
"The Wellesley Society of Artists, Inc hired MarketNext Communications to redesign and create a new website for us. Principle, Lucy Davis created a "virtual" new home for us that is both visually beautiful and easy to use. This process proved to be extremely positive for us and within 6 months we have seen the following results:
- Membership increased by 15% in just 5 months
- Ease of using website by stream lining membership processes
- Finding new sponsors in our community to support our mission
- Increased member engagement in group activities
Lucy has given us an online presence that will help us carry out our group’s mission of supporting and promoting the Arts and artists in our Community area. Lucy Davis of MarketNext Communications is a gem!"
— DOTTIE LAUGHLIN & BOBBIE SURATT, CO-PRESIDENTS, WELLESLEY SOCIETY OF ARTISTS
"Lucy worked with me at Boston Post Adoption Resources (BPAR), a small non-profit organization. She not only came in and revamped our marketing strategy, but guided the organization through the self-publication process of its first book. Lucy took the time to really get to know our organization and our team, saw where we wanted to go and brought us there. Through her expert marketing strategy, web design skills, and seemingly limitless knowledge and drive to support us, Lucy brought our organization to the next level. Bringing Lucy in was a pivotal in helping grow BPAR’s reach, make a positive impact, and achieve its mission. Her dedication, knowledge, and work ethic are unparalleled. I cannot recommend Lucy enough."
— ANNIE CRAIG, BOSTON POST ADOPTION RESOURCES
"Lucy Davis of Market Next Communications is the consummate professional. Our non- profit group hired MarketNext to re-design our website and help promote our group within the community. Words that come to mind to describe Lucy include, skilled, insightful, and reliable. Lucy Davis goes above and beyond to understand her clients needs. Not only did Lucy help create our "virtual home," she has helped define the organization's goals and effectively communicate them to the public at large. Throughout the whole process, she provided sound advice, worked diligently to create a website which functioned flawlessly and reflected our group's identity. Lucy is an astute listener with a unique ability to transform ideas into a cohesive vision. Not only is Lucy able to provide up-to-date information about current trends in social media and marketing, she also has a watchful eye on future changes. The new website has exceeded our expectations!"
— NANCY TREVES, WEBSITE CHAIR, WELLESLEY SOCIETY OF ARTISTS
Ready for help navigating the marketing world?